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The Annuity Man

Homepage Redesign - Modern Mockups

Four design directions for the TAM homepage, each with a distinct visual identity and strategic approach. Click any option to view the full-page mockup.

Refined Authority
Dark navy hero with gold accents, DM Serif Display typography, and a bento grid layout. Positions TAM as the premium, authoritative voice in the annuity space. The video player replaces Stan's static photo, trust stats are front and center. Feels like a wealth management platform - confident, modern, polished.
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Trust-Forward
Approachable & Credible
Soothing blue gradient hero with Playfair Display headlines and glassmorphism trust cards. Warm and accessible without sacrificing professionalism. Features a social proof bar with real media outlets (Barron's, MarketWatch, U.S. News), individual calculator cards with descriptions, and a light palette that builds trust with the retirement audience.
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Content-Led
Product as the Hero
Stripe/Ramp-inspired design with all six annuity calculators embedded directly in the hero as an interactive demo. Bold Space Grotesk typography, purple and cyan accents. The most technically ambitious direction - shows visitors the product immediately instead of telling them about it. Leads with the tool, not marketing copy.
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Stan-First
The Personality Brand
Built around Stan's voice and persona. Bebas Neue display font matches his bold communication style. Stan's photo dominates the hero, his actual newsletter quotes appear in a dedicated section, and the gold contact strip makes "Email Stan Directly" unmissable. MYGA rates live in a white ticker above the nav. This is the design Stan would build if he could.
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